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  • Home
  • Why You Should Visit The Isle Of Wight
  • Ferry travel advice & discounts
    • Discount Isle of Wight Ferry Travel
    • Isle Of Wight Ferry Beginners Guide
    • Wightlink's Tesco Clubcard deal – is it the best discount?
    • Using Wightlink’s Multilink deal for cheap ferry travel
    • Cheap Isle of Wight Ferry Travel For Caravans
    • 5 Isle Of Wight Holidays Including Ferry Travel
  • Holiday parks, hotels, camping & cottages
    • Family holiday parks & caravans >
      • 10 Of The Best Isle of Wight Caravan Holiday Parks
      • Parkdean Resorts Isle of Wight Holiday Parks (formerly Park Resorts)
      • Which Isle Of Wight Holiday Park Should I Stay In?
      • Last Minute Deals And Discounts At Holiday Parks
      • Is There A Haven Holiday Park On The Isle Of Wight?
      • Whitecliff Bay Holiday Park Reviews and Facilities
      • Lower Hyde And Landguard Holiday Park Review
      • 6 Tricks To Save Money At Isle Of Wight Caravan Holiday Parks
    • Hotels & guest houses >
      • Isle of Wight Hotels - a beginner's guide
      • 10 Best Isle Of Wight Luxury Hotels
      • Warner's Bembridge Coast & Norton Grange hotels
      • 5 Best Isle of Wight Coach Tour Holidays And Trips
      • Isle of Wight Hotels With A Sea View
      • 5 Ventnor Hotels And Guest Houses
    • Spa Breaks & Romantic >
      • 3 Best Isle Of Wight Spa Break Hotels And Spa Days
      • Romantic Isle Of Wight Holidays For Couples
    • Camping & glamping >
      • 20 Isle Of Wight Camping And Touring Parks
      • Isle of Wight Glamping
    • Cottages & self catering >
      • 10 Best Places To Stay In Shanklin
      • 10 Best Places To Stay In Cowes
      • 10 Best Places To Stay In Newport
      • 10 Best Places To Stay In Sandown
      • 10 Isle Of Wight Wheelchair Accessible & Disabled Friendly Holidays
      • Brambles Chine And Linstone Chine Self Catering
    • Lodges & hot tub holidays >
      • 5 Best Isle Of Wight Holiday Lodges
      • 10 Best Isle Of Wight Hot Tub Holidays
      • 10 Best Isle Of Wight Holidays With Swimming Pools
    • Quirky & AirBnbs >
      • 20 Quirky Places To Stay On The Isle Of Wight
      • 10 Best Isle of Wight Airbnb Holiday Homes
    • Group accommodation >
      • 10 Best Places To Stay For Large Groups
      • 8 Best Isle Of Wight Manor Houses For Hire
    • Accommodation advice >
      • What Time Of Year Should I Visit The Isle Of Wight?
      • Which Isle of Wight Town Should I Stay In?
      • Where Is The Cheapest Place To Stay?
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      • Major Festivals And Carnivals
      • Isle of Wight Festival 2023 Lineup And Tickets
      • 10 Unforgettable Isle of Wight Festival Moments
      • Isle of Wight Festival History
      • Cowes Week - Attractions And Accommodation
    • Free days out & attraction discounts >
      • Free Days Out On The Isle Of Wight
      • Discounts To Isle Of Wight Attractions
      • Itinerary For A Budget Isle of Wight Holiday
      • 10 Ways To Save Money On Isle Of Wight Holidays
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      • Activities For Toddlers On The Isle Of Wight
      • Activities For Children And Families On The Isle Of Wight
      • Activities For Teenagers On The Isle Of Wight
      • Activities For Adults On The Isle Of Wight
      • Activities For An Isle Of Wight Stag Do
      • Surviving An Isle Of Wight Holiday With A Toddler
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      • 10 Quirky Days Out On The Isle Of Wight
      • 10 Things You Can't Do On The Isle Of Wight
      • 10 Things You Can Only Visit On The Isle Of Wight
      • Isle Of Wight TV & Movie Tour
      • 10 Reasons To Visit The Isle Of Wight
    • Days out in Ryde, Sandown, Shanklin, Ventnor >
      • 10 Things To Do In Bembridge, St Helen's and Seaview
      • 10 Things To Do In Cowes And East Cowes
      • 10 Things To Do In Newport and Carisbrooke
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    • Mobile Version Of Isle Of Wight Best Beaches
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Isle of Wight Guru

The missing ingredient to get more visitors to the Isle of Wight

29/1/2016

1 Comment

 
Well folks, after many months of head scratching and wistful chin stroking I have worked out why some people still haven't visited the Isle of Wight. Brace yourselves. On paper, the Isle of Wight should be wiping the floor of destinations like Cornwall and Devon. For most of the UK, the Isle of Wight is easier to get to than Cornwall, which requires a 13 hour drive just to get from one end of the county to the other. Both have got lovely coastlines, but the Isle of Wight has a much better variety of beaches and you can see a dozen different beaches in a week without a great deal of effort.

OK, so I am a little biased, but I do think something is putting off visitors. Is it the ferry (see our guide for how to get the best price)? Is it the old fashioned view that the Isle of Wight is a bit tacky and outdated (bits of it are, but there are bucket loads of posh, quirky, interesting, modern places to stay and things to do)? 

Nope, the answer is in fact...doughnuts.

The Isle of Wight is missing out because it doesn't have one food item which is strongly associated with it. Yes, there are loads of places selling seafood and there is a place in Ventnor which does Crab on Chips, but it doesn't compare to the Cornish Pasty or the Devon Cream Tea in terms of recognition.

As an example, take the Melton Mowbray Pork Pie. The town of Melton Mowbray is pretty bland - just a selection of charity shops and a Wetherspoons (and an ex girlfriend which might explain my dislike for it) but people still cough up for the overpriced genuine pork pies from a shop in the town centre. 

Food culture can't just be created, but it can be developed from a series of old stories, rumours and traditions which may or may not be true. The Isle of Wight’s Grace's Bakery had a good go at looking into the question of whether the Isle of Wight actually invented the doughnut and concluded that (SPOILER ALERT) no-one knows for sure.

The key with this sort of thing isn’t to worry about the robustness of the story but to use phrases like ‘according to local legend’ which allow you to turn a vague story into a rich history. Devon and Cornwall are still arguing over who invented the pasty, but it hasn’t stopped it becoming a big industry.

If you visit Cornwall and don’t eat a pasty, you haven’t really done Cornwall. The Isle of Wight needs the same deal.

So here’s my plan:

  1. Come up with a cutesy name. I currently favour “Granny Gertrude’s Original Isle of Wight Doughnuts” written in italic writing with a picture of a friendly looking grandma and a mixing bowl.

  2. Create a vague back story based on the bits of information that are available. Something along the lines of: “According to local legend, the doughnut was invented on the Isle of Wight in 1845 - a few years before Queen Victoria moved to Osborne House. We don’t know whether her majesty loved to indulge in doughnuts, but we do know that we’ve spent years perfecting our secret combination of local ingredients to create the original and best Isle of Wight doughnut.”

  3. Open up a ‘flagship’ Granny Gertrude’s Donuthut in Shanklin so I can send doughnut smells wafting down the Esplanade and hand out free samples to visitors.

  4. Persuade every tea room, ice cream hut and touristy farm shops to stock my wonderful doughnuts

OK, I can smell a whiff of scepticism. Give it five years though and there’ll be a strong stench of doughnut coming from every corner of the Isle of Wight…maybe.
1 Comment
Dave
12/2/2016 10:27:37 pm

2 words: Garlic Doughnuts

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